Knowledge sharing and exchange are the key driving force for any Enterprise Social Networking initiative. Re-discovering of information, communication standardization, searching for right resource, locating documents leads to significant loss of productive hours of employees across the globe. Thus to align scattered information with varied workforce is the biggest challenge for the enterprises today. Increasingly, Enterprises are seeking social networking methodologies for open communication within and outside organization.

As per Gartner by 2012, Facebook will become the hub for social networks integration and web socialization. Going forward, it is imperative for the Enterprises to explore the opportunities through social networking mediums. Through social networking users generate content, exchange documents, share ideas and create a platform for co-creation. It is a useful mechanism for knowledge workers, as the use of these tools enhances their business productivity and augments innovation opportunities at a more rapid rate.

The younger workforce today is well versed with social networking sites and finds it quite easy to transact in similar tools in office environment. The increasing popularity has got Enterprises moving towards adopting it for multi-functional initiatives, within and outside the organization: 

Some of the features deployed by Kairaus using SharePoint platform are:

1. Wikis
2. Blogs
3. Discussion Forums
4. Bookmarks
5. RSS
6. People & Expertise search
7. Photo & Video sharing